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Direct To Garment Printing vs Silkscreen Printing (2021)

Direct To Garment Printing vs Silkscreen Printing (2021)

Technology aided printing is challenging the way today’s t-shirts are printed. Today’s modern Direct To Garment (DTG) printing machines are becoming more efficient, reliable, intelligent, and economical than time honoured traditional printing methods such as silkscreen and heat transfer printing.

Is it a matter of time before h-tech printing technologies such as direct to garment (DTG) printing eclipses both silkscreen printing and heat transfers as the most popular method?

Our goal in this article is to take a close look at both silkscreen & Direct To Garment printing to see if DTG printing is ready in 2021 to become the main printing method for today’s t-shirt print shops.

In our article, we will look at two different criteria involving (1) Speed & Efficiency and (2) color & consistency.

Can DTG Printing replace Silkscreen printing as the most popular method in 2021 for Printing t shirts?

 

Printing Speed & Efficiency

Silkscreen’s effectiveness in producing high quality, low-cost, printed t-shirts in volume has always been a primary reason why the silkscreen printing method is currently used to produce over 80% of all printed t-shirts.

Over the years, people have industrialized the silkscreen process for mass production, by re-engineered many of the touchpoints and bottlenecks associated with printing large scale orders.

It is amazing to watch how efficient it is to print hundreds of brightly colored, highly detailed t-shirts using the silkscreen process.

Until today, no other printing process that came close to the productivity and efficiency level of silkscreen printing.

As an honourable mention, we will state that Heat Transfer printing was a very distant second place in terms of printing efficiency and productivity.

Recent advances in computer aided technologies and garment printing are now challenging silkscreen printing for them in terms of productivity, quality, and cost-effectiveness.

Lower acquisition costs have allowed t-shirt printing companies to acquire several single print DTG printers which they set up in pods for mass production cycles.

Several DTG printer manufacturing companies such as Kornit Digital, OmniPrint Intl.Aeoon, and M&R are offering multi-platen (multiple head) DTG printers that enable each printer to scale its output.

By adding just one additional print-head the new DTG printers are effectively doubling it is output by 100%. The new DTG printers also offer substantial savings in ink costs, and setup time in addition to their increased operating capacity.

While it appears that Direct To Garment printing is ready to take over Silkscreen printing as the number one method to print t-shirts. There is still one major hurdle that needs to be addressed before DTG printing fully establishes itself as the dominant method for printing t-shirts.

At this time, DTG printing still has a few substantial setbacks in terms of t-shirt pre-treatment, and dwell time. Presently, DTG printing requires a longer time for wet-on-wet applications. DTG printing requires a longer dwell time before it can apply additional coats of ink to a garment. 

Presently, several printing machine companies are working to automate the pre-treatment process to shorten dwell times.

 

Color & Consistency

Silkscreen printing has always been the favourite printing method for many artists such as Andy Warhol and Peter Blake because the technique offers a rainbow of vivid colors and shades. Fortunately, most of the variety of colors and shades that were available for artists are also available for commercial silkscreen printers.

At this time DTG printing does not have the same gambit of colors as silkscreen printing. Currently, several major players such as Epson, M&R, and Kornit have allocated resources to expand the range of colors available to DTG printers.

Currently, several major players such as Epson, M&R, and Kornit have allocated resources to expand the range of colors available to DTG printers.  But it will take some time before DTG printing offers the same variations in colors as Silk Screen printing.

Consistency is the backbone of every large scale printshop.  As consistency enables confidence in your process and allows you to print large quantity orders with minimal supervision and defects.

Direct To Garment printing offers the best long-term benefits in terms of consistency because the process is computer driven and has less moving parts.

At this time Silkscreen printing still offer better consistency as its methods have been tried and tested for over one-half century.

DTG printing still has to catch up to do as this method is still advancing leaps and bounds and the years of refinement are lacking.

We expect over the next few years for Direct to Garment printing to overtake Silkscreen printing in terms of production, efficiency, color and consistency.

It would be a good idea for t-shirt printing companies to keep a close eye on the current and future advances of Direct to Garment machines.

Knowing when to acquire such a printer may offer your company a significant strategic advantage over your competitors.

Create your Own Custom T-Shirt Business

Create your Own Custom T-Shirt Business

According to Grandview Research, the custom t shirt market is expected to grow to an astonishing 6.9-Billion-dollar market by the year 2027

While it is expected that a significant portion of this growth will be attributed to licensed t shirts sport teams and movie t shirts.  There is also a large market of consumers willing to spend on customized t shirts that help to characterize a customer’s mood, hobbies and interests, or position on a social cause.

Many entrepreneurs view the expanding T Shirt market as an opportunity to build a t shirt company that uses little startup capital, by operating with a “just in time inventory” management system.  Currently there are many different marketing channels that help to promote custom designed t shirts. 

We recommend that online shopping giants such as Amazon and Lazada as well as creating online t shirt shops on such platforms such as Shopify and Bonfire.

 

Custom Branded T-Shirts offer business savvy entrepreneurs

a golden opportunity to create your own custom t shirt brand.

 

Why are Printed T Shirts Popular

T Shirts are a popular choice throughout the world, they are affordable, easy to maintain and are easily customized to suit your particular preference of color, style, and customization.

T shirts are popular with both men and women and are worn by adults, seniors, and children.

The first t shirt was produced by the United States Navy back in the late 1800 and early 1900s.  The shirt was standard wear for every branch of the United States military. 

T Shirt popularity exploded after the Second World war and became standard apparel for movie star icons such as Marlon Brando, and James Dean. 

Today, t shirts are still as popular as ever and have become available in an array of different styles, including Crew or Round Neck, V Necks, Hendley or Y neck, Polo, Scoop Neck, Raglan Sleeves, or Tank Tops,

 

A Few Easy Steps to Starting Your Own T-Shirt Business

 

I – Stay Focused, Think Small, Research Niches that Sell

The T shirt industry is huge!  Unfortunately, for some entrepreneurs they get overwhelmed by the breadth and depth of the industry and quickly loose their focus.  

If you want to success in this business, you will need to be an expert in your niche (first) before you venture into additional niches. 

So, take your time and find a t shirt niche that you feel has room for your creative ideas.  Also make sure that the niche has enough depth that you’ll be able to make a few sales for all your hard work.

Select a handful of t shirt niches and study them to see if there is enough of a market demand to earn an income.  If your t shirt niche looks like a winner, test your marketing skills by brainstorming a few ideas for t shirts. 

 Then find a few people who might be interested in your target niche and discuss your custom t shirt ideas with them.  Ask for their honest thoughts, and also on ideas for design and marketing improvements.

Here is a trick that we use to use when we first started out.  We would print out all of the t shirt designs in our target niche including our own “mockup” ideas.   

We would then schedule a “pizza” focus group with a few friends by offering a fun time with free pizza and drinks.  Once everyone is comfortable, we would go through the different designs and ask everyone what they thought of each t shirt design.

After we finished discussing each t shirt design, we would ask each participant to rank the top 5 t shirts that they would personally buy. 

Hopefully, your custom, t shirt idea ranks well in decision process.   If not, at least you now have a lot of outside input on the types of t shirt ideas that will sell in the target niche.

 

If your finding it difficult to select a target niche, focus on a few general categories for hobbies, sports, cars, occupations, and political views.  Then take some time to select a few areas and begin to expand on each category. Continue to narrow down each target niche until you find a niche that matches your ideas.  

 

II – Work on a Unique, Catchy Design 

When working to create a popular design and phrase, try to keep things simple.  The more complicated the design is the more likely you will turn off prospective customers.  Try to create t shirts in a few basic colors, so that people have a chance to buy a t shirt with their favorite color. 

In general, men like the colors red, orange, and brown, while women like blues, green, and yellows.  The more knowledge you obtain, the more likely your branded t shirt becomes a hit with consumers.

 

III – Use Quality T Shirt Blanks & Printing Inks

When your ready to start selling t shirts make sure to use top quality t shirt blanks and printing ink.  While your profits may dip (just a little), your long-term profits will actually grow. 

Remember that your building a custom t shirt brand that will grow a faithful following of customers.  The easiest way to kill your company would be to offer your customers inferior t shirts, that fade, rip easy or have the designs peel off after a few washes.

The Teeser Apparel can help recommend several different t shirt brands and printing methods to help your grow your business, while also growing your profits and customer base.

Teeser Apparel also offers several different types of t shirt styles and fabrics.

 

IV – Branding Your Custom T Shirt Business

Branding is extremely important in growing your business as people trust brands and will come back to buy again if they like your brand.

How do you want your customers to view your brand?  What market demographics will you target for brand association.  Remember developing a brand means that people will want to identify with your company. 

So, you have to take some time to understand what types of brand attributes will be most valued by your target audience.  What “image” do you want your customers to associate your brand with?

Start with a brand philosophy, what unique statement do you want to tell people about your brand?  Bottom line try to be honest and real when creating a brand as people are usually pretty quick to sense when a brand is not authentic or real.

 

V – Time to Launch Your Custom Branded T Shirts

All the hard work of finding a target niche, testing product design ideas, focus groups, branding strategies, and supply chain management should have already been completed by this stage.

Now it is time to start selling!  For entrepreneurs living in Singapore and Malaysia, we recommend that you look into using platforms such as Lazada, Carousel and Amazon to begin selling your t shirt ideas. 

For international selling, we recommend using online t shirt drop shipping services such as Print Aura, Merchify, and Shirt Monkey.

The Teeser offers you a great opportunity to create your own t shirt brand, we are experts in many t shirt print methods such as silk screen printing, heat transfer printing, direct to garment printing, dye sublimation, and embroidery.

Contact us to schedule a conversation about your t shirt branding ideas.

 

Helping Singapore Artists Survive & Prosper

Helping Singapore Artists Survive & Prosper

Helping Singapore Artists Survive & Prosper

Say It with a T Shirt (series)

Image Source: Tatler Singapore

Can an Artist Make Money Selling T Shirts

 

Printed T Shirts are a great way to promote your artwork and hopefully make some well-earned cash.  The Teeser would like to help artists throughout Singapore by offering our professional t shirt printing services so you can begin to sell your artwork through t shirts.

We believe that with the right attitude and a little bit of luck, many artists in Singapore can showcase their work, and earn money while using t shirts as their canvas.

The Teeser is ready to help walk you through the costs & benefits for each printing process so that you can determine the level of quality and pricing that you would like to offer to the public.

 

Can I Make Money Selling T Shirts?

Companies such as Teespring, Redbubble, and Merch by Amazon have helped thousands of people earn passive income by selling trendy, catchy printed t shirts online.  These companies help t shirt designers by handling the ecommerce side of the business.

It is important to note that not everyone is getting rich selling t-shirts, and some t shirt designers actually lose money do to shipping return charges when setting up shop with companies such as Teespring, Redbubble and Merch by Amazon.

Our goal at The Teeser is to offer artists an alternative to such companies and allow artists to experiment with their craft.  We feel that artist should have full control over their artwork and be able to manage every aspect of their t shirts.

 

How will I Promote my T Shirts?

 

The internet offers artists an incredible number of opportunities to promote your artwork.  The only problem is that while the internet is endless, your time and resources are probably not.  That is why we wanted to create this article, to provide a starting place to learn the t shirt printing business.

Below are areas that we feel are especially important in learning how to promote your t shirts.

 

Identify Your Target Market

 

Every artist has their own unique style and voice, it’s what makes art so exciting and exhilarating.  Unfortunately, being original and true to your art means that not everyone will like your artwork.

Understanding and identifying your target market is especially important in determining how to market your printed t shirts.  In most case you probably are already knowledgeable and know what type of person really “digs you work”.

Platforms like Google AdWords and Facebook allow you to tailor your marketing campaigns to specific user groups, over time you will be able to understand and market to specific groups which will help lower your marketing budgets and efforts.

csm_poponpaper_warhol_marilyn_xl_48651a9eaf

Image – Andy Warhol silkscreen print of famous Marilyn Monroe.

 

Establishing a Brand is Important

 

Establishing your unique brand will go a long way in increasing profits and reducing your marketing expenditures.  As a brand allows you to charge more and provides you with a market who is interested in everything you do.

Start early when thinking about your brand, research some of the famous artists to see what they did to create their own personal unique brand.

 

Reach Out To Influencers

 

We could all use a little help, and influencers understand.  We recommend that you begin to reach out to influencers as soon as you establish your brand.  Influencers can be found as bloggers, YouTubers and even Facebook personalities.

Find a way where both you and the influencer can benefit, then contact the influencer and let them know.   If your idea is good, your now in a great position to expand your reach.

 

Let Your Personality & Passion Shine Through

 

People love art because of the passion.  So make sure to let your own unique personality shine though on the work that you do.  Your followers and customers will be impressed with your sincerity and stay loyal to you.  Share your excitement and passion.

 

Types Of T Shirt Printing Methods

 

There are many types of t shirt printing methods, such as silkscreen printing, heat transfer, dye sublimation and direct to garment printing.  Each t shirt printing method has its own unique benefit.  Please contact us to learn more about the t shirt printing process and the costs and benefits associated with each printing process.

 

Keep It Simple – Be True to Your Art

 

The Teeser understands the need for art!  Our goal is simple, we want to help whoever we can, by offering our advice and services to help promote your unique brand.  Be true to your self, be true to your art.

 

Can a Printed T Shirt Save Your Business?

Can a Printed T Shirt Save Your Business?

The world has changed over the last few months, people right now are concerned about their health, and the economy.  How on earth do you keep your company staff motivated and focused, when so much of the world is changing so fast?

The Teeser is not immune to the economic pressures created by the Covid 19 pandemic.  Our t-shirt printing company is strongly correlated with upside markets, when companies are flush with cash and are looking for ways to attract and motivate their employees.  Likewise, we also feel the pain when our client’s companies hit uncertain times.

As a T-shirt printing company based in Singapore, we have been honored to serve so many successful companies, from simple startups to international conglomerates and everything in between.  Luckily over the last 15 years of printing t-shirts, we have not witnessed any downturns in business.

Over the years, we have come to learn that a printed t-shirt can send a clear signal to your employees to stay focused and work as a team on your common goals.

 

Corporate Culture & Printed T-shirts

Company T-shirts in many cases make a great platform for companies to nurture their corporate culture.  They are fun to design, easy to use and wear.  Nothing gets a company team more motivated than a fun-looking company t-shirt or polo.

Creating a company t-shirt is easy, when you know which direction you want to move your company.  Then give us a call or email.  We’ll be happy to work with you to create the perfect t-shirt for your corporate culture campaign.

 

Creating a Message that Motivates

Everyone could use a little refresher when it comes to motivation, marketing and inspiration.  We figured we would do a little research to get you started with your motivational company t-shirt.  Please let us know if there’s something we missed, as we would like this page to help our clients.  So, we are always looking for ways to improve our messaging.

 

  • It’s how you say it – that matters
  • Think of The Outcome First
  • Keep It Simple Seriously (KISS)
  • Have Fun, Be Natural

 

Time To Create Your Company T-shirt

Creating a company T-shirt is as easy as 1-2-3, seriously.  Just pick up the phone and give us a call or click on the contact us link.  Either way we are ready willing and able to assist your every need.  If you would like to read a little more about the t-shirt printing process, we created a simple workflow that should help guide you in your planning and budgeting.

 

Embroidery Example

Get Your Company Motivated in 3 Simple Steps

Stack of T Shirts

Step #1 – Order Size

Knowing the exact number of t-shirts that need to be printed helps us determine which t-shirt printing service would be most cost-effective method of printing for your order.

Small t-shirt orders of less than 10 are usually printed using either Heat Transfer, Dye Sublimation or Direct to Garment printing.  These t-shirt printing methods offer flexibility in quality, durability and cost.

Larger orders of printed t-shirts are usually created using the silk screen printing technique which offers durable, vivid t-shirt designs at a very reasonable cost.  The reason why silk screen printing is only recommended for larger orders is due to the initial set up time.

Stack of T Shirts

Step # 2 – Art Work (Image Quality)

Artwork and image quality is important when it comes to getting your message across to your employees.  While we do not recommend that you skimp on the details, we do recommend that you consider using simple, designs that enhance your company’s objectives.

We often tell our customers that some of the greatest designs are often simple, but well thought out images such as Apples iconic “apple logo” or Nike “Just do it” Swoosh.

Simple icons and graphics helps people remember and associate messaging better than complex images.  If you need more proof, next time you’re in the MTR take a look at the MRT billboard map.  Can you memorize it?

Stack of T Shirts
Stack of T Shirts

Step #3 – Delivery Date 

All T-shirts designs take some time to create and deliver.  The average time to create a “batch” of printed t-shirts is usually 5 – 7 working days.  Of course, there are exceptions as we always try to work with our customers and meet their expectations.  But remember – time is money and if you need a quick delivery it will likely cost a little more.

Contact Us Today

Best T Shirt Printing Company in Singapore

Best T Shirt Printing Company in Singapore

Welcome 2020 –

Our Goal: To Provide the Best
T Shirt Printing in Singapore

T Shirt Printing in Singapore

Singaporeans are competitive, it’s in our blood. That’s why Singapore is one of the most advanced nations in the world. Our country was built on the aspirations for high achievement, we built our t shirt printing business with the same aspirations. Why? Because you deserve the Best!

SMU Track and Field Camp T-Shirt

Thank You for some great looking t shirts for our team events. We really appreciate the service and dedication to details.

SMU Running Club

Read about this project SMU Field & Track Tees

The 6 Criteria for Outstanding T Shirt Printing Service

Founded in 2010, THE TEESER has grown to be the premier T-shirt Printing company in Singapore. We offer the best deals and we pride ourselves in the quality of our work and products.

We also offer excellent customer service, during and after your order is processed. Our highly professional service ensures attention is paid to minute details and this explains why we are second to none in the local industry.

If you have chosen well, then they will have the skills and experience to make your t shirt printing job work well and look superb. If they tell you that something can’t be done, then it probably can’t!

“We pride ourselves in the quality of our work and products”

#1 T Shirt Quality

In many cases the cost of a t shirt blank contributes to less than 60% of the final cost of a printed t shirt.  This is one area where The Teeser does not cut corners by using low quality t shirt “blanks”.  Do not be fooled by t shirt print shops that advertise rock bottom prices.  As we always believe that you get what you pay for.  The Teeser offers our customers great service and quality at very competitive pricing.

#2 Design & Artwork

In most circumstances a T Shirts design will come directly from the customer, We have been in business for many years and have a rolodex of top notch artists that can fill any artist need that you may request. The Teeser believe that in order to be one of the best T Shirt shops in Singapore we will have to make sure that our client’s artwork is extraordinary good.

#3 Consistency of Production / Lack of Defects

Large Orders are our Specialty! The Teeser specializes in producing large orders of printed t shirts, polos, uniforms and more.  We have been in business for over 10 years and have the experience and expertise to maintain a high level of quality assurance.

You can rest assured that all of your printed t shirts, polos or uniforms will be perfect.  There’s a reason why The Teeser is one of the best T Shirt printing companies in Singapore. – Quality & Customer Satisfaction.

#4 Competitive Pricing

The Teeser will never try to be the cheapest t shirt supplier in town, instead, we try to offer the most value for your project budget.  We will do our best to offer you the best quality t shirts and printing at the most competitive prices. 

Contact Us today to learn about our competitive t shirt printing rates.

#5 Ultra-fast Printing Services

The Teeser will always do our best to make your printed t shirt project a complete success.  We will always give you real estimates on our work so you may rest assured that your order will arrive on time, every time.  We do our best to deliver your printed t shirts in record time.

#6 Customer Service

Did you ever buy something at a great price but realize that the customer service was non-existent?  The Teeser feels that customer service should be a company’s top priority.   We want all our customers to be 100% satisfied with the quality of our products and professionalism of our services.

Printed hats n jerseys

Our Company Reputation

Founded in 2010, THE TEESER has grown to be the premier T-shirt Printing company in Singapore. We offer the best deals and we pride ourselves in the quality of our work and products.

We also offer excellent customer service, during and after your order is processed. Our highly professional service ensures attention is paid to minute details and this explains why we are second to none in the local industry.

If you have chosen well, then they will have the skills and experience to make your t shirt printing job work well and look superb. If they tell you that something can’t be done, then it probably can’t!

Contact Us Today

Evaluating a good t-shirt printing company is not all about the price of its products or services. Printing is not a commodity that you buy at a pre-defined price. You are actually buying an entire process. And that requires mutual trust with the company that you choose and an understanding of its skills, methods and technology.

 

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